Amazon Has a Great Strategy to Lure Consumers to Echo: Exclusive Holiday Deals

Santa, meet Alexa

Amazon just gave a preview on how it's bringing voice-recognition deals to Black Friday and Cyber Monday.

The retail giant today introduced a bevy of discounted holiday offers, which include everything from $80 off a 32-inch Samsung TV (normally $199) and $120 off a Cocoon mattress (normally $599) to 10 percent off Degree antiperspirant. It's a hodgepodge of potential savings, for sure. 

The landing page for the specials includes copy that directs Amazon Echo users to say phrases like, "Alexa, what are deals" and "Alexa, order a Star Wars Rebel Fighter" into the device to engage with its AI-powered voice-recognition system called Alexa. 

Because Amazon wants Echo to be adopted widely by consumers, there will be similar Alexa-only deals for Black Friday and Cyber Monday to go along with its numerous other holiday-based specials. 

Amazon's news release this morning read: "Plus, the great deals will continue throughout the holiday season, with Alexa-exclusive deals on Black Friday, Cyber Monday, and every day in November and December. Customers who purchase an Alexa deal at $10 or more in value between now and Cyber Monday will also receive a bonus $5 Amazon gift card while supplies last."

An Echo normally costs $180, while a small version of the device, called Echo Dot, typically comes with a price tag of $50. Whether a great number of deal-seeking shoppers buy one of them this season will make Amazon's Q4 earnings call early next year worth listening to.

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