Amazon Employees Write Press Releases for Nonexistent Products

Pic via Biography

Today, Fast Company released a fascinating profile of Amazon’s Jeff Bezos. The article by Austin Carr focuses on the exec’s dreams of entering and “disrupting” the smartphone market with the Amazon Fire.

We now know that the phone led to a $170M write-down and contributed to Amazon’s largest quarterly loss in nearly fifteen years. But the article is telling for its personal detail, and this paragraph stands out:

“Like every product created at Amazon, the Fire Phone began on a piece of paper. Or