Amazon is adding more Fire TV inventory to its Ad Console, a tool advertisers use to manage their sponsored ad campaigns on Amazon, with the latest U.S. beta program available on its fast-emerging ad stack.
Marketers who want to promote their apps, shows or other forms of content can now buy ads on a CPC basis that will render as “tiles” on the home screen of Fire TV, Amazon’s streaming platform, via the company’s Ad Console.
Amazon
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in