Always Debuts #LikeAGirl Sequel with Influencer Push
Expect the campaign to expand in coming days and weeks.
Later this month, we will find out whether MSLGroup wins “Product Brand Development Campaign of the Year” at the upcoming PR Week awards.
Today, the client released the next chapter in the #LikeAGirl campaign, which has been certified as “viral” after earning more than 80 million YouTube views.
Here’s the ad created by Chicago’s Leo Burnett; it will certainly clock far more than its current 3,000 view total by the end of the week.
Interestingly, the campaign to promote chapter two of #LikeAGirl (which debuted five days before International Women’s Day) seems to be building slowly.
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