Fusion Media Group Snags Rodale’s Ally Tubis

She has also worked for CNN and CNNMoney

At Rodale, where Ally Tubis (pictured) served as head of data science and growth, the traffic and engagement numbers are primed to attract a potential suitor. However, should the publisher of Men’s Health and other magazine titles decide to sell off part or all of the operation, Tubis will be long gone. She starts Monday at Fusion Media Group.

Here’s the memo from president, chief content officer Camilia Jimenez Villa and co-president, chief operating officer Felipe Holguin:

Hi all–

We are pleased to announce that Ally Tubis is joining Fusion Media Group as Senior Vice President of Data and Analytics, reporting to both of us. While some of you have met her already, Ally will start full time on Monday and be based out of our Fifth Avenue office in NYC.

Ally will oversee the talented analytics teams working across GMG, Onion Inc, and Univision Digital. She will leverage the team’s combined expertise and resources to ensure that all key units are getting access to the insights they need. Ally’s background working with a range of publishers and her experience collaborating with editorial, video, social, product, and revenue-based teams make her a great asset to our leadership team as we further grow our digital brands and provide value to our partners.

Most recently Ally led a team that provided data-driven insights and strategies to seven different editorial brands at Rodale (Men’s Health, Women’s Health, Runner’s World, among others), helping them see double-digital audience growth and triple-digital growth in video views and overall engagement. She also played a key role in promoting a transparent culture where everyone had access to actionable insights so they could learn more about their respective audiences and find new ways to work together.

Prior to joining Rodale, Ally held various analytics roles at CNN and CNNMoney. While there she collaborated with the editorial and technology teams to create an environment for testing and experimenting, which ultimately led to the creation of a proprietary algorithm called social surge, which allowed them to effectively monetize editorial storytelling that went viral on social.

In addition to her range of experiences and passion about telling stories with data, we believe Ally’s appreciation for the bold voices that drive our sites will make her a great addition to FMG. Please join us in welcoming Ally to the team.

Fusion Media Group’s various sites currently garner a combined total of around 90 million monthly unique visitors.