Allure Upgrades Its Best of Beauty Pop-Up Shop

Consumers can buy products faster now

In the latest example of a magazine trying to tap into e-commerce, Condé Nast's Allure is adding features to its Best of Beauty online pop-up shop to smooth the path to purchase.

Through a partnership with Quidsi, which owns BeautyBar and Soap.com, shoppers will be able to buy items on an Allure and Quidsi co-branded site rather than having to return to the product’s page on Allure.com. (Allure Best of Beauty branded pages also will appear on Soap.com

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