Insider’s Guide To AllTwitter Marketing Conference, June 4, San Francisco

The first-ever AllTwitter Marketing Conference (June 4, SF) is now just a few days away, and with a lineup that includes PeopleBrowsr, Buffer, Nestivity, DataSift, Topsy, Mass Relevance, the San Francisco Giants, Rallyverse and NASA, this is one event that you don’t want to miss!

(Register before June 4 and save!)

In this post we’ll take a closer look at the scheduled sessions, panels and speakers for the 2013 #AllTwitterConf.

From Social Network To Media Giant – What Is The Future Of Twitter? (9.00-9.45am)

Moderator: Lauren Dugan (Social Media Marketing Consultant, Author,
Panelists: Jamie de Guerre (VP Product, Topsy), Joe Doran (CEO, Rallyverse), Steve Gaither (President/CEO, JB Chicago), Adam Schoenfeld (Co-founder/CEO, Simply Measured), Ming Wu (Vice President of Client Services, DataSift)

What is Twitter? Is it a media or tech company? More importantly, what is it hoping to become, and what does that mean for brands and marketers? This keynote panel session will discuss the future of Twitter, identifying the micro-blogging platform’s current status within the social space, its growing importance as a marketing tool and look at what’s next. Where will Twitter be this time next year? What about ten years from now? Is Twitter already more important than Facebook? What price a Twitter IPO – and when? Is Twitter’s advertising platform as “cool” as CEO Dick Costolo promised? Aside from ads, how can Twitter make money? Learn all this, and more, in this fascinating session.

Influence Matters: The Future Of Social Intelligence (9.45-10.30am)

Speaker: Jodee Rich (CEO, Peoplebrowsr/Kred)

Social media is creating a global collective consciousness that is rapidly shifting the power base from big business, religion and government to the consumer. In this fascinating session you will learn about the evolution of social analytics and influence scores, the importance of influence today (and what this means for tomorrow), the benefits social credibility brings to people, brands and institutions and the future of social intelligence.

Twitter: Radio For A New Age (10.30-11.15am)

Speaker: Jeff Dauler (The Bert Show)

Radio was the must-go place for breaking news, community updates, and entertaining personalities … sound familiar? Remember your favorite morning show or night jock? Twitter is the radio of this age, with people gathering around their streams to hear about the latest news, gossip or information. And people now rely on Twitter personalities the way they used to rely on deejays to keep them entertained. The same rules that made radio stations great and air personalities larger-than-life can be applied to brands and people on Twitter. Jeff Dauler is a radio personality with over two decades of experience growing audiences, who has taken his radio programming knowledge and applied it to social media. The concepts are simple. Once you hear them and hear how your favorite radio station uses them, you’ll never use Twitter (or listen to the radio) the same way again.

The Real-Time Social Experience: Entertainment, Media And Publishing In The Age Of Twitter (11.45-12.30pm)

Speaker: Josh Rickel (Vice President of Media and Entertainment, Mass Relevance)

Media and entertainment have forever been altered by social media. The proliferation of Twitter and other social platforms are driving content that passes us by faster than ever before – making audience engagement harder and harder. Brands are forced to architect new experiences that engage audiences across multiple screens, simultaneously, integrating real-time social experiences into digital and TV properties designed to reach new fans and connect viewers. In this session you will learn how TV broadcasters are boosting audience participation by integrating real-time social content into TV graphics and on-set screens, how news media are discovering, filtering and displaying real-time social conversations to improve storytelling, and how publishers and entertainment brands are creating new advertising experiences and building engaged audiences.

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