Alloy Digital Acquires The Escapist, Moves Deeper Into Gaming World
Media company looks to extend its games reach on YouTube
Looking to add to its impressive online video presence, Alloy Digital, home of popular digital brands like SMOSH and Clevver TV, today acquired The Escapist, a lifestyle gaming site. Terms of the deal were not disclosed.
According to Alloy's CEO Matt Diamond, The Escapist and Alloy began working together selling ads when Ecapist's overlapping demographics and budding video presence on YouTube caught the eye of the rapidly growing digital media company. In its own right, The Escapist draws a respectable 3.3
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