Allison+Partners Chooses Adopt-A-Classroom for Pro Bono Program

Allison+Partners has chosen Adopt-A-Classroom for its annual pro bono program, donating $150,000 in PR services for 2012 to the nonprofit organization. Adopt-A-Classroom works with community partners to provide teachers with funding for school supplies and other resources. Allison+Partners has already started working with the group; Adopt-A-Classroom launched the “Help Henryville” program with OfficeMax on March 2 to benefit a Henryville, IN school that was destroyed by a tornado.

Allison+Partners chose Adopt-A-Classroom using a proprietary evaluation system, the Cause Marketing Accelerator, which matches a cause program with the values and brand of the agency.

“The program is designed to survey executives and employees’ beliefs on cause-related marketing and discover the assets that a company and/or its employees can share or utilize in building a long-term relationship with a cause,” Scott Pansky, co-founder and senior partner at Allison+Partners told us in an email.

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