Allbirds, the comfortable shoe that people can’t stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram.
The product drop is reminiscent of Snapchat teaming up with Jordan Brand, Shopify, Darkstore and R/GA to release the new Air Jordans on Snapchat. Some marketers suggest it’s a trend that’ll keep on happening.
“Today, brands need to meet their customers where they are—be that in-store, online, or on social—and provide them with a unique and memorable experience that makes them feel valued,” said Brennan Wilkie, svp customer experience strategy at InMoment, a customer experience platform.
Allbirds first teased the collection in an Instagram post on Feb.
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