All San Francisco Chronicle Employees Will Learn to Master Social Media (or Else)

That’s not quite what last night’s Mashable headline read, but we figured we’d dramatize it because clicks.

Speaking of clicks, most of the journalists we read are pretty good on social, but the San Francisco Chronicle apparently plans to begin putting all its reporters through “a startup-style incubator” that will teach them to master the digital world, increase traffic and, hopefully, stall that ongoing revenue slide.

We can feel worlds converging as we type this post…

The paper’s managing editor Audrey Cooper told Mashable that the project:

“…physically removes reporters from the traditional newsroom and gives them new digital metrics…to judge whether their stories have reached our core audience.

These