Why an Algorithmic Twitter Feed Is a Bad Idea

Twitter is considering a change from a chronological feed to an algorithm-based feed -- but the chronology is a core differentiating feature.

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Recently, there have been grumblings from Twitter’s users about the possibility that an algorithm is on the way. Would an algorithm be terrible for Twitter? Why would the company consider such a move, when its format is so well established?

Comments from Twitter’s CFO Anthony Noto have sparked the latest round of introspection and outrage from Twitter users. Speaking at a conference, Noto said that a chronological timeline “isn’t the most relevant experience for a user,” and added “putting that content in front of the person at that moment in time is a way to organize that content better.”

The problem with having an algorithm dictating the flow of content is the possible unintended effects.

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