Consumers today are smarter and savvier than ever before. They can spot native advertising and distinguish sponsored content. Simply put, most people know when they’re looking at an ad.
This doesn’t mean that today’s consumer inherently hates advertising. In fact, if done properly, it’s just the opposite. When ads are relevant, creative and well-delivered, consumers enthusiastically embrace them. They even share those they relate to on social networks just as they share content, giving quality ads new relevance and a social/viral effect that’s unprecedented in our industry.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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