As AIDS Conference Starts, So Does Design Campaign

Photo: Ribbons by Avi Pelossof, 2011

Healthcare product and service provider Alere is launching a campaign today, Make (+) More Positive, to coincide with the first day of the International AIDS Society (IAS) Conference in Rome.

Artists, healthcare pros, and others from all over the world that have HIV/AIDS have been invited to contribute creative renderings of their fight against the disease and optimism for the future. Artists will also be onsite at the conference creating works with this theme.

The works will be distributed on buttons, t-shirts, and other items at the conference. Submissions will also be showcased and submitted online on the campaign website and Facebook page.