Al Pacino Busts Nazis in New York in Amazon Studios’ Super Bowl Ad

He stars in the Amazon Prime Video original series Hunters, debuting Feb. 21

a man in an apron in a backyard
The Super Bowl ad previews a new Amazon series, which follows a group Nazi hunters in America. Amazon Studios
Headshot of Lisa Lacy

Amazon Studios is returning to the Super Bowl with a 60-second preview of its upcoming original series Hunters, which will premiere Feb. 21 on Prime Video.

The eponymous Hunters are an anti-Nazi group operating in New York in 1977. When they discover high-ranking Nazi officials are living among them and conspiring to create a Fourth Reich, “the eclectic team of Hunters will set out on a bloody quest to bring the Nazis to justice and thwart their new genocidal plans,” according to a statement.

The 10-episode series stars Al Pacino as Meyer Offerman, the leader of the Hunters, and Logan Lerman (the Percy Jackson films) as a new recruit. It was produced by Amazon Studios, Jordan Peele’s Monkeypaw Productions and Sonar Entertainment.

“A big part of our strategy is delivering a huge, ambitious tentpole series that travels globally and resonates with viewers. We believe that Hunters is precisely that,” said Akiva Griffith, Amazon Studios’ head of publicity, at the Television Critics Association’s winter press tour earlier this month.

The series was created by David Weil, who serves as executive producer and co-showrunner alongside executive producer Nikki Toscano. Alfonso Gomez-Rejon directed the pilot and is an executive producer.

“My grandmother was a Holocaust survivor. She would tell me stories about her time during the war. And as a young kid … they felt like the stuff of comic books and superheroes,” Weil said during the press tour. “As I got older, I struggled with that feeling of birthright. What was my responsibility now to continue her story? … For me, this was a love letter to my grandmother. It was a quest to don that vigilante cape in the face of rising antisemitism in the world—racism, xenophobia. It was a desire to shed light on hidden crimes and hidden truths.”

This marks the third consecutive Super Bowl ad for Amazon Studios, which advertised its new series Hanna in 2019. Jack Ryan, starring John Krasinski, marked Amazon Studios’ Super Bowl debut in 2018.

It was not immediately clear when the ad will run in the game. Meanwhile, Amazon confirmed it will also advertise in Super Bowl 2020 and has teased a #BeforeAlexa concept starring comedian Ellen DeGeneres and her wife, actress Portia de Rossi, but it has not released additional details.

For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2020 Ad Tracker. And join us on the evening of Feb. 2 for the best live coverage of the commercials anywhere.


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@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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