In an interview with IBT’s Christopher Zara, Al Jazeera America president Kate O’Brian lays out, in broad strokes, AJAM’s plans for coverage of the elections, which in part involves refraining from jumping into the rabbit hole of who’s-on-top, who-said-what-crazy-thing-today coverage. “We are really not doing the horse race,” she tells Zara. “Plenty of people are already doing the horse race.”
Ditto soundbites. AJAM is “not repeating the wild sound bite again and again.”
“We strive in everything we do to go to the heart of the matter by finding the human story,” O’Brian says of the strategy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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