AJ+ Targets the Millennial News Consumer

AJ+This week, Al Jazeera launched a new app, AJ+, geared towards the millennial news consumer.

The app centers around stacks, with video content, chat options, and quizzes and polls. It’s an immersive news experience, focused on context. But what’s really interesting is the AJ+ editorial’s team methods. The content on the app isn’t pulled from Al Jazeera and repackaged for the app — it’s specifically for the platform.

They have an editorial team and and engagement team; they call their morning meeting an “engage-atorial” meeting, as a perfect blend of the two. Executive

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