Airline Fined $50,000 For Falsely Advertising $9 Flights On Twitter
Ultra-low-cost airline Spirit Airlines is being fined $50,000 for violating federal rules prohibiting falsely advertising prices. And they did their advertising on Twitter.
According to Market Watch, Spirit Airlines sent multiple tweets advertising a $9 flight sale.
And when something sounds too go to be true, it usually is.
Although the flight was advertised as only costing $9, when users clicked over to the Spirit Airlines website they were notified that there would be additional taxes and fees, and that they were required to purchase a round-trip flight to unlock the deal.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in