Air New Zealand launched a new campaign on its Facebook and Twitter pages called #EmojiJourney.
When users see an #EmojiJourney post on the Air New Zealand Facebook or Twitter accounts, they’ll be encouraged to comment or reply with the three emoji that would best describe their ideal New Zealand vacation.
After a user leaves an emoji comment, a link will automatically be generated taking them to a personalized map of New Zealand, containing emoji that highlight areas they may be interested in. Users
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