Air New Zealand launched a new campaign on its Facebook and Twitter pages called #EmojiJourney.
When users see an #EmojiJourney post on the Air New Zealand Facebook or Twitter accounts, they’ll be encouraged to comment or reply with the three emoji that would best describe their ideal New Zealand vacation.
After a user leaves an emoji comment, a link will automatically be generated taking them to a personalized map of New Zealand, containing emoji that highlight areas they may be interested in. Users can click on the emoji on this map to learn more about destinations and activities throughout the country.
In a press release, Jodi Williams, general manager of global brand and content marketing at Air New Zealand, said, “This is a fun and unique way to showcase New Zealand and our regions, from skiing at Ruapehu, rafting in Rotorua, or whale watching in Kaikoura, to the iconic Len Lye Centre in New Plymouth, or some of the country’s foodie hotspots. For example, if I wanted to head to one of New Zealand’s renowned wine regions, I would enter the wine emoji.”
Williams continued, “Our airline is committed to enhancing the customer experience and leading the way when it comes to innovation. #EmojiJourney will be progressively launched in our global markets in English, Japanese, German and Chinese, and we hope this new experience will not only inspire visitors to travel to New Zealand, but will also get Kiwis out exploring their own backyard.”