AIGA Publicly Complains About NEA's Spec-Based Logo Competition

On Tuesday, we told you about the National Endowment of the Arts kicking off a logo design competition. While the prize is big, $25,000 for the winner, the noxious air of spec designation couldn’t escape it. As such, the AIGA‘s executive director, Richard Grefe, has responded to the contest’s launch by issuing a letter calling out the NEA for requesting spec-based work, which is particularly negative, being that they are a government agency whose job it is to foster growth in artistic and creative endeavors, not exploit, as some would say is what spec contests do.

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