Aging Baby Boomers & Gen Xers May be the Next Core Mobile Gaming Market

Flurry’s look at freemium game play time and money spent by age groups focuses on generations X and Y which in their age categories are people between 25-to-34 (X) and 18-to-24 (Y). However, Flurry’s age groups are actually different from the conventional view of Generation X extends in age range to people who are now in their early to mid-40s. These Gen Xers are mixed in with the lower (younger) age range of baby boomers (late 40s to early 50s) which forms a very interesting 35-to-54 year old age group.