What’s an Israeli rock star doing at Young & Rubicam New York? Well, Yoni Bloch also runs Interlude, a startup that makes Web videos interactive.
Interlude is one of seven startups that Y&R has corralled to expand its options for telling brand stories. Each firm gets office space and access to the agency’s accounts, which include Campbell Soup Co., Xerox, Dell, Danone and LG.
The initiative, known as Spark Plug, represents the latest attempt by agencies and their holding companies to embrace innovation in the digital
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in