Agencies Not Getting the Most Out of Twitter
AdAge.com examined the use of Twitter by advertising agencies and uncovered some examples of poor usage of the social-networking tool. The story by Rupal Parekh also featured a sidebar on “common-sense logic” of how to use Twitter.
The bad examples of Twitter use:
Grey set up a Twitter account just for its interns (@GreyNYInterns), but it mentions “thinking about tequila” and contains information that the agency might not necessarily want to be public: “E*Trade brainstorm session. Do we use the baby or not?”
Twitter feeds @BBDO and @Publicis bring users to the pages for the companies’ Dusseldorf, Germany, and Zurich, Switzerland, outposts, respectively, instead of the parent companies’ pages.
@Havas
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