Jeep raised more than a few eyebrows in February when it chose to air its minute-long Super Bowl spot "Portraits" vertically, partly because the creative fit the size of a mobile phone. Now, the brand is permanently setting up shop on vertical-oriented Snapchat.
On Thursday, Jeep officially opened a Snapchat account, posting user-generated photos of cars. Each day, users have been voting for their favorite photo by taking a screenshot of the "snap" and sending it back to the brand.
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