African-American Mags Make Play for Marketing
The nation’s first black president, Barack Obama, dominated American magazine covers last year, but for titles targeting African Americans, getting marketers’ attention in this recession has been a tougher proposition.
Black-interest titles to some extent suffered from the same issues facing other targeted media. In a recession, advertisers tend to first cut those outlets that they see as “nice to haves.” Many are independents that lack the resources and scale of multi-title publishers.
Amid this climate, urban
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