Aflac Promotes $1M Grant Match Through Causes on Facebook
Aflac is leveraging its Facebook presence to raise money for the Aflac Cancer Center at the Children’s Healthcare of Atlanta Foundation, using Causes to promote a campaign to match user donations up to $1 million for the pediatric cancer center.
The insurance company already has a solid following behind its Aflac Duck page, which now has a little more than 130,000 fans. Aflac has added a Causes tab to the Duck’s page, and is advertising the grant matching program in its news feeds and wall posts.
Aflac
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