AF EXPO: Facebook's Faul Touts Word-Of Mouth Ads
Nine out of ten people trust music recommendations from friends more than any professional critic, said Katie Faul, head of global product marketing at Facebook, during the Wednesday keynote presentation at AF Expo.
Over half of Americans find news through their friends, and six out of ten jobs in the U.S. come from friend connections. Nine out of ten people trust music recommendations from friends more than professional critics and journalists.
So said Katie Faul during the Wednesday keynote presentation at AF Expo. She made a very convincing argument about the effectiveness of word-of-mouth marketing, including the use of Facebook’s social ads and sponsored stories.
She cited the example of Squishable.com,
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