Adweek.com’s Top 10 Technology Stories of 2013

Ghost sites, Android KitKat and an oral history of Deadspin

Here are the 10 most-read technology stories published on Adweek.com in 2012:

 

10. Mike and Ike's 'Breakup' Lifted Sales and Social

By Christopher Heine

For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media buzz and foster resonance among teens. The packaging reflected a narrative the brand put out in the blogosphere that involved Mike and Ike being fictional business partners who had gone their separate ways for creative reasons.

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9. Myspace Relaunches With $20 Million Ad Campaign

By David Taintor

Wednesday marks the official relaunch of Myspace, and the once-dominant social media property has invested in a $20 million ad campaign to reintroduce itself to the masses.

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8. Why Brands Are Already Looking at Google Glass, and Why Apple Should Be Worried

By Christopher Heine and Sam Thielman

Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely? Probably not completely, and not all at once (since the device won't be commercially available until next year). But experts predict that the new product could be a game-changer along the lines of the iPhone—one that could send shockwaves across the entertainment, advertising, commerce, media and gaming worlds.

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7. Oreo's Royal Baby Tweet Gives Birth to Twitter Debate

By Christopher Heine

Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And today, with the birth of a royal baby in old London, the cookie brand was at the ready with a relevant tweet as Kate Middleton spent hours in labor.

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6. The Amount of Questionable Online Traffic Will Blow Your Mind

By Mike Shields

A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web users into accidentally visiting via hidden links on sites that house pirated content. As it happened, one of her agency’s clients, Red Bull, was a FreeStreams advertiser. Buescher was determined to find out what was going on. Her team discovered Red Bull video ads were running on FreeStreams through two different networks, including ValueClick, a publicly traded company. (ValueClick says it has since stopped working with FreeStreams.)

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5. What Part of a Web Page Gets the Highest Viewership?

By Lucia Moses

There's been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web page are most valuable. Chartbeat analyzed 25 million user sessions across the Web and turned up some interesting findings. Despite what many advertisers may think, it's not the top of the page that's the most viewed; it's actually the part of the page just above the fold. Looking at where viewers spend the most time on the page (and presumably seeing the adjacent ads), it's even further down.

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4. Pinterest's Retail Problem

By Tim Peterson

Fashion retailer H&M is pretty popular on Pinterest—in spite of itself. Over the last month, the social scrapbooking platform’s users have pinned, repinned, commented on or liked the brand’s products 145,000 times, according to Pinterest analytics firm Curalate (H&M is not a client). The problem is, a good number of H&M’s popular pins feature dead links—an increasing problem for retailers, said Curalate.