Adweek.com’s Top 10 Press Stories of 2011

Controversies, resurrections, CMS troubles, and lots of Tina Brown

Here are the 10 most-read press stories published on Adweek.com in 2011:

 

  1. 'Psychology Today' Asks Why Black Women Aren't Pretty

    Controversial piece draws fire, is deleted

    By Gabriel Beltrone

    Mental health bimonthly Psychology Today came under fire Monday after it published a blog post by Dr. Satoshi Kanazawa titled "Why Are African-American Women Less Physically Attractive Than Other Women?"

    Read full story.

  2. Magazines Pull Back on Tablet Bells and Whistles

    Why it's back to basics for some publishers

    By Lucia Moses

    When the iPad launched, magazines rushed to shovel expensive rich-media features into their tablet editions. But now that they have to create editions for the new Kindle Fire and Nook Color and their ilk, some are downplaying the need for often-expensive enhancements.

    Read full story.

  3. Former 'Newsweek' Editor Meacham Joins 'Time,' Officially

    Signs on as contributing editor to onetime rival

    By Lucia Moses

    In April, Adweek reported that ex-Newsweek editor Jon Meacham switched teams and wrote his first cover story for Time magazine. Now, Meacham and Time have made their relationship official: He's joined the magazine as a contributing editor.

    Read full story.

  4. How David Bradley and Justin Smith Saved 'The Atlantic'

    A sinking magazine comes back from the brink (or why all print media stories don't have to end badly)

    By Lucia Moses

    Four years ago, David Bradley, the chairman and sole owner of the Atlantic Media Company, came up to New York from Washington, D.C., to have dinner at The Carlyle with Justin Smith, who was then president and publisher of The Week. Bradley was desperate. For eight years, he'd been trying to staunch the flow of red ink at what was then called the The Atlantic Monthly, only to see the losses increase (one year, to more than $10 million). He admired Smith's work at The Week, a news digest that publisher Felix Dennis had imported from the U.K. in 2001, and wanted to hire him to, hopefully, turn around the magazine.

    Read full story.

  5. Is Controversy Selling for Tina Brown?

    Newsstand numbers for attention-grabbing covers revealed

    By Lucia Moses

    Tina Brown has courted controversy with some of her recent Newsweek cover choices. Now, newly available sales numbers are showing that those covers did not necessarily translate into the kind of spike that she might have been hoping for.

    Read full story.

  6. The Best Media Writer at the NYT

    But can Virginia Heffernan keep her voice?

    By Dylan Byers

    New York Times columnist Virginia Heffernan, by some chattering class estimates the best media writer at the paper, has a brain many brainy men have fallen in love with—sometimes to their peril. One of those men is socialite and investment banker Euan Rellie.

    Read full story.

  7. The National Magazine Award and Guantánamo: A Tall Tale Gets the Prize

    Scott Horton's Harper's story about detainees' deaths doesn't hold up

    By Alex Koppelman

    Harper's Magazine and Scott Horton were not supposed to win the National Magazine Award for Reporting this year. Of the five finalists in the category, there were three real contenders, and most people working in the ever-shrinking category of serious magazine journalism were sure the award would go to Rolling Stone for the article by Michael Hastings that led to the downfall of Gen. Stanley McChrystal or The New Yorker for Jane Mayer's profile of the billionaire Koch brothers.

    Read full story.

  8. The Trouble With Back-Ends

    CMS woes: Why publishers can't publish on the Web