Adweek Together: What It Took to Make the Real Heroes Project a Reality

The stars of the major leagues honor frontline workers during the pandemic

Headshot of Chris Ariens

From the NFL to NHL; from the WWE to the WTA and from the MLB to the MLS; 12 professional sports leagues, and two esports gaming companies came together to honor the real heroes of the pandemic, the doctors, nurses and EMTs on the frontlines. And Adweek had a front row seat to how it all came together.

The Real Heroes Project is the focus of this week’s issue of Adweek. Today on Adweek Together, senior editor T.L. Stanley joins us to talk about the campaign’s process and execution.

Adweek Together is a daily live discussion, at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.