Despite more than 9,600 reported cases of COVID-19, the Republic of South Korea has managed to begin flattening the curve—meaning that a region has finally slowed the progress of the coronavirus.
March 8 was a turning point for the country: Though infections were still increasing, the rate of new cases has begun leveling off. How did South Korea do it? Ko Im, Adweek’s departments editor and co-host/producer of our weekly podcast Yeah, That’s Probably an Ad, has been with her family just outside the capital Seoul for the past week.
She
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