Adweek Together: The Future of Programmatic Advertising

Xaxis CEO Nicolas Bidon on a post-pandemic ad-tech world

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Reporter Ronan Shields will chat with Xaxis' CEO Nicolas Bidon about the state of the industry amid the pandemic.
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The swift buying and selling of digital advertising inventory continues during the Covid-19 pandemic, but there are changes afoot. Supply-chain arrangements are adapting and payment terms are more fluid than ever. Then there’s the question of what happens in a third-party cookieless world.

Here to talk all about it is Nicolas Bidon, CEO of Xaxis, a programmatic media and technology platform that is part of the WPP Group. Today’s edition of Adweek Together is hosted by programmatic reporter Ronan Shields.

Adweek Together is a daily live discussion at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.