Adweek Together: A Social Media Playbook for Our Times

Do's and don'ts for brands, with insights from Fullscreen's John Holdridge

In case you haven’t noticed, the way brands speak to customers on air, online, in print and through out-of-home (even though most of us are at home) has changed dramatically in the last six weeks. Social strategies have also shifted—and with more eyes on social channels (Twitter alone just announced year-over-year user growth of 24% in the first quarter), it’s never been more important to get it right.

So what are some key takeaways and lessons for communicating on social in the age of coronavirus? On today’s edition of Adweek Together, Jess Zafarris, Adweek’s audience engagement editor, talks with John Holdridge, general manager of brand services at Fullscreen, about their social media playbook for small businesses.

Adweek Together is a daily live discussion, at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.