Adweek: Crispin Porter + Bogusky Named Agency of the Year

It’s no surprise that Crispin Porter + Bogusky picked up Adweek’s U.S. Agency of the Year Award for 2008. Their attention-getting campaigns for VW, Microsoft, Burger King and others are designed with the motto, “don’t show me a script, show me the press release.”

Case in point, we were compelled to write about the creepy King’s beef-scented cologne (image above) last month. Creating “content” the press must write about, and that people share, talk about, and denounce, which ultimately redefines a company’s image is turf the PR industry would love to occupy.

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