Adweek has acquired three market-leading properties expanding its reach into the performance marketing space.
Included in the acquisition from NAPCO Media are Target Marketing and Publishing Executive as well as FUSE Media, a publishing technology summit. Terms of the deal were not disclosed.
“This acquisition will help accelerate the strong growth that Adweek has been experiencing by expanding our reach and our depth of audience with key constituencies in the brand marketing ecosystem,” said Adweek CEO Jeffrey Litvack. “Our focus is on delivering targeted, curated communities through deeper insights and high-caliber experiences, and this is just the beginning.”
The acquisition expands Adweek’s leadership in publishing and performance marketing, adding an additional 200,000 first-party insights into Adweek’s proprietary audience database.
In the coming weeks, Adweek will launch two new verticals around Publishing and Performance Marketing. FUSE Media, an invitation-only event, brings together leaders from media and technology to connect and exchange ideas.
“We couldn’t think of a better home than Adweek for the community of publishing and marketing professionals that we have nurtured over the last five decades,” said NAPCO Media president Dave Leskusky. “Adweek’s scale and commitment to innovation for clients and audiences alike will provide a bright future for Target Marketing and Publishing Executive.”
This is Adweek’s first acquisition since being acquired by Shamrock Capital in June.