New Analytics Tool Helps Brand Managers Identify, Track Facebook Advocates
Social software provider Dachis Group introduced a sophisticated analytics tool that allows brand managers to track the impact of top advocates of their brands.
Social software provider Dachis Group introduced a sophisticated analytics tool that allows brand managers to track the impact of top advocates of their brands.
Advocate Insight taps into Dachis Group’s social analytics platform, which monitors and measures daily interactions between 30,000 brands and 100 million social accounts, to help brand managers identify and engage with their biggest brand loyalists. Its features include:
- Advocate Identification: Brand managers can pinpoint brand advocates based on criteria including consistency of social interaction, level of sentiment, topical alignment, and echo and amplification of brand content.
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