Facebook Returns As Advertising Week Sponsor; Several Executives Featured In Panels
Facebook returns as a sponsor of Advertising Week, which is set for Sept. 23 through 27 in New York, and several executives from the social network will be featured on panels during the event.
Facebook returns as a sponsor of Advertising Week, which is set for Sept. 23 through 27 in New York, and several executives from the social network will be featured on panels during the event.
Following is the schedule of Facebook executives’ Advertising Week appearances, via the Facebook for Business page:
- Monday, 11:45 a.m. (all times ET), Times Center Hall, Mobile Now: The New First Screen. Director of Product Marketing Jim Squires will talk about what Facebook has learned from its own mobile transformation and explore top trends in consumers’ mobile behavior, as well as offering practical advice on how marketers can achieve their business objectives by leveraging Facebook’s reach and recent innovations in ad design, targeting, and measurement.
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