Advertising Slump Not Close to Over
Advertising revenue won’t increase for at least another 12 months, says an article in Ad Age. In fact, we’re currently in the midst of the worst downturn since dum, dum, dum The Great Depression, with spending projected to drop in three consecutive years.
Although the recession began in late 2007, advertising on a “a measured-media basis” didn’t decrease until a couple months later, in March 2008. The outlook for 2009 is also gloomy, with watchers predicting even less spending.
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