Facebook On Advertising, Monetization During 3Q Earnings Call: We’re Just Getting Started

A common theme during Facebook’s third-quarter earnings call Tuesday was the fact that many of the social network’s monetization efforts launched in the past few months, and evaluating their progress as of Sept. 30 was too soon in most cases.

A common theme during Facebook’s third-quarter earnings call Tuesday was the fact that many of the social network’s monetization efforts launched in the past few months, and evaluating their progress as of Sept. 30 was too soon in most cases.

Co-Founder and CEO Mark Zuckerberg stressed those points in his opening remarks, particularly pointing to the oft-mentioned concern about Facebook’s mobile revenues:

I wanted to dispel this myth that Facebook can’t make money on mobile. This may have seemed true earlier this year because we hadn’t started trying yet.

Finally, I want to switch gears and talk a bit about monetization.

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