Advertising Age, What the Trend Debut Top 10 Most Tweeted Brands List

SuperBowlXLIVLogo.jpgAdvertising Age teamed up with social-media trend-analytics service What the Trend to create the weekly Top 10 Most Tweeted Brands list, which debuted Friday and will appear every Friday.

How does it work? From the Notes section at the bottom of the AdAge.com post:

We broadly define “brands” to include major marketers (e.g., Apple) and branded products (e.g., iPad), as well as celebrity and entertainment brands (e.g., Lady Gaga, American Idol). Ad Age works with WTT to consolidate multiple threads of brand chatter (e.g., Apple, iPad, iTampon, Apple Tablet) into one position on the chart when it’s clear that related Twitter conversations are basically all about the same topic, even if they use different keywords.

Without further ado, the top 10 for this past week:
• 1: Super Bowl (including Super Bowl, SuperBowl, #SB44, Super Bowl Sunday, Colts, Go COLTS, Drew Brees, Saints, NEW ORLEANS, Touchdown Saints, New Orleans Saints, Count on Losing The Superbowl, Miami, Peyton Manning, NFL, MVP, Go Saints, Interception)
• 2: Google Buzz (including Google Buzz, Gmail, #googlebuzz, Google Buzz Has A, Google Goes Social, Buzz, Google, What It Means, Stop Google Buzz)
• 3: Valentine’s Day (including V-Day, Valentine’s Day, #V-DaySong, VDAY, Valentine’s)
• 4: Justin Bieber (including Justin Bieber, #ifbiebertrendsagain)
• 5: Apple iPad (including iPad, Apple iPad, Real iPad)
• 6: #musicmonday (including #musicmonday, #MM)
• 7: Dear John (including Dear John, #DearJohn)
• 8: #blameitontwitter
• 9: MNIK (according to AdAge.com, one of the year’s most anticipated Bollywood films, My Name Is Khan, distributed by FOX Searchlight, is being released this week)
• 10: Alexander McQueen (including RIP Alexander, Alexander McQueen, P Alexander McQueen, British)