Advertising Age, What the Trend Debut Top 10 Most Tweeted Brands List
Advertising Age teamed up with social-media trend-analytics service What the Trend to create the weekly Top 10 Most Tweeted Brands list, which debuted Friday and will appear every Friday.
How does it work? From the Notes section at the bottom of the AdAge.com post:
We broadly define “brands” to include major marketers (e.g., Apple) and branded products (e.g., iPad), as well as celebrity and entertainment brands (e.g., Lady Gaga, American Idol). Ad Age works with WTT to consolidate multiple threads of brand chatter (e.g.,
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