Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles of digital advertising.
But a California startup founded by a former Red Bull marketer and a friend from college thinks it has hit on a surefire way to lure its gamer audience to engage with its ads—by rewarding them for that engagement with the potential to win free, carefully targeted products.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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