Advertisers Salivating Over iPhone
The folks at Land Rover and 20th Century Fox believe the iPhone offers never-before-seen marketing opportunities. A new AdAge report says that results of iPhone-specific tests from both marketers indicate that the device’s graphics and range of applications open up possibilities for marketers and their target audiences.
“Land Rover, seeking new ways to reach its affluent target for the launch of its Range Rover Sport, ran a campaign on the iPhone that allowed consumers to quickly connect with the iPhone-exclusive Google Maps page providing directions to the nearest dealer or make a phone call there,” the article said.
Meanwhile,
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