Advertisers Can Now Deliver Mocked-Up Ads Directly via Facebook Creative Hub

Facebook is also testing new tools to enable advertisers using Creative Hub to optimize their creative work

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Facebook introduced its Facebook Creative Hub at last year’s Cannes Lions International Festival of Creativity, and the social network used the 2017 edition of Cannes Lions to roll out two new features for it.

The social network said in a Facebook for Business post that it is testing new tools to enable advertisers to optimize their creative work, adding:

Advertisers are still learning exactly what will and won’t work for them when trying to capture attention on mobile—so experimentation is a vital part of the creative process.

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