Adventures in Marketing: Would You Get Fitted for a Bra at an Office Party?

professional-bra-fitting-horizTupperware parties, make-up parties, jewelry parties — the idea of selling a product directly to customers via the pretense of an in-home female bonding session is nothing new. But as women now make up more than half of the American workforce, they may not have the time to host or attend such brand-centered gatherings. So what’s a company to do? Why, bring the parties to them, in the office, of course!

But what if the product in question is something personal and intimate like lingerie?

As the New York Post reports, recent years have seen the launch of multiple lingerie companies whose business models bypass storefronts entirely in order to sell their products directly to their customers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in