Adventures in Marketing: 'Fifty Shades of Chicken'
Today we bring you what is, without a doubt, one of our favorite marketing projects of the year.
First: You may have heard that Random House employees recently received hefty $5000 holiday bonuses thanks, in large part, to a certain obscure author/handcuff enthusiast named E.L. James.
In case you thought the publishing house couldn’t wring a single cent more from its whips-and-chains smash 50 Shades of Grey, you thought wrong: the company recently released a lighthearted companion piece in the form of a cookbook titled Fifty Shades of Chicken.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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