Facebook Ads Manager Update Will Allow Advertisers To Focus On Campaign-Specific Actions

Facebook announced an update to its Ads Manager that will allow advertisers to better analyze their campaigns by drilling down into specific metrics, rather than just seeing an overview of all actions for those campaigns.

Facebook announced an update to its Ads Manager that will allow advertisers to better analyze their campaigns by drilling down into specific metrics, rather than just seeing an overview of all actions for those campaigns.

The updated Ads Manager matches advertisers’ specific campaign goals with users’ actions, such as focusing on likes and cost per page like for advertisers that seek to increase their page like totals, or zeroing in on event responses for campaigns based on events.

CafePress division Invitation Box has already determined how it will benefit from the changes to Ads Manager, with Matt Polito of Invitation Box saying in a post on the Facebook Studio blog:

In the past, Facebook’s Ads Manager would show me a summary of all of the actions for my campaign.

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