AdRoll Launches Prospecting, A Customer Acquisition Platform

AdRoll, a Facebook Exchange partner, announced Wednesday the launch of AdRoll Prospecting — a new way for marketers to acquire customers.

AdRoll, a Facebook Exchange partner, announced Wednesday the launch of AdRoll Prospecting — a new way for marketers to acquire customers.

AdRoll Prospecting allows advertisers to pool first-party customer data, creating a set of potential customers in the AdRoll IntentMap. So far, more than 1,000 advertisers have opted in, ranging from small businesses to large enterprises. This gives them access to more than a billion diverse (yet anonymous) user profiles.

AdRoll president and CMO Adam Berke talked about the new development in a press release:

This launch represents a new chapter in AdRoll’s mission of helping performance advertisers. AdRoll

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