Facebook Preferred Marketing Developer Adquant's Social Ad Agency Scooped Up By Matomy Media Group
The social advertising agency of Adquant, one of Facebook’s first Preferred Marketing Developers, formerly known as Adotomi, was acquired by performance marketing company Matomy Media Group.
The social advertising agency of Adquant, one of Facebook’s first Preferred Marketing Developers, formerly known as Adotomi, was acquired by performance marketing company Matomy Media Group.
The companies said Adquant’s agency team and clients will be integrated within Matomy’s social advertising unit, which will tap Adquant’s technology, and Adquant will focus solely on developing that technology.
Adquant CEO Joe McCormack said in a release announcing the transaction:
This acquisition represents a win-win for both Matomy and Adquant. The social advertising agency that Matomy has acquired will now have more resources at its disposal and will be able to tap into Matomy’s large and diverse client base.
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