Adobe's New Tool Allows Marketers to More Effectively Advertise on Connected TVs

It's also adding Nielsen measurement

Adobe is hoping to further expand the growing market of programmatic advertising for connected devices with audience targeting for TV.

Today, the company is launching a cross-screen planner for TV ad formats, which could help digital marketers better identify audiences alongside desktop, mobile and social campaigns. As part of the Adobe Advertising Cloud, Adobe says the tool will help understand how viewers interact with TV ads and how they perform compared to other channels. With the new tool, Adobe is applying the tenets of programmatic digital advertising to television.

According

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